White Rainbow Window Sticker Series

Creative Process

• Brand Values & Messaging — Together, we explored the clinic’s brand philosophy and extracted core values to highlight visually.

• Verbal Captures — Philipp and Ilya developed a series of short phrases (or “captures”) that distilled each value into simple, impactful text.

• Stylistic Brainstorm — We collectively explored visual styles that could reflect the captures and resonate with the clinic’s identity.

• Illustration & Execution — Once the tone was established, I created a series of digital sketch proposals for each capture. These sketches were later refined into clean vector illustrations suitable for large-format printing as window decals.

   

  The resulting visuals are playful, accessible, and aligned with the clinic’s identity as a friendly, professional, and human-centered dental space.